The Ethics And Ethics Of Torture Essay - 1182 Words

Amidst the many controversial topics circulating around our world today, ethical arguments have emerged about torture that question its mere value in society. One can assume that the use of torture may involve intentionally inflicting psychological or physical pain to a being in exchange for some sort of gratification, information, or action. Although torture has been prominent from ancient to modern days, it has seemed to be noticeably sanctioned by individuals or groups of the government in the name of justice. With that said, the question may arise: should it be permissible or condemned? That very well may be answered by philosophically indulging oneself in the roots of both the Utilitarian and Aristotelian views. Even though both views are aimed towards the achievement of happiness, they seem to collide theoretically on the idea of torture via their textual precedence. If a modern-day philosopher were to hypothetically ask either of the two about the extremity, one could formulat e an objective and theoretical response. With Aristotle’s views embracing the philosophical world first, his Nicomachean Ethics provides a consistent and logical framework that helps address the morality of contemporary issues, such as torture. In Book II of his works, Aristotle claims that the practitioners of virtue are the ones who achieve ultimate happiness and that virtue is either intellectual at birth or a trained habit. Virtues are simply dispositions to act in the correct way inShow MoreRelatedEthics Of Torture And Torture1113 Words   |  5 Pages Ethics of Torture The Merriam-Webster dictionary defines torture as the act of causing severe physical pain as a form of punishment or as a way to force someone to do or say something. But what would one call morally acceptable torture? Is sleep depriving a criminal in order to find out the location of a missing person wrong? Does waterboarding a terrorist to find out information count as a morally correct reason to torture? Recently the C.I.A. released a detailed torture report to the publicRead MoreTorture and Ethics1447 Words   |  6 PagesTour Torture and Ethics Paper CJA 530 January 31st, 2011 Eddie Koen Torture and Ethics Paper Torture is something that is known as wrong internationally. Torture is â€Å"deliberate, systematic or wanton infliction of physical or mental suffering by one or more persons acting on the orders of authority, to force a person to yield information, to confess, or any other reason† (World Medical Association, 1975, pg.1). There is a general consensus that there is a rightRead MoreTorture and Ethics1604 Words   |  7 PagesTorture and Ethics Paper Alfreepha Williams AJS/532 July 21, 2013 Patricia DeAngelis Torture and Ethics There are many views or definition of the word â€Å"torture†, which is often debated by many individuals. According to â€Å"International Rehabilitation Council For Torture Victims† (2005-2012), â€Å"torture is an act by which severe pain or suffering, whether physical or mental, is intentionally inflicted on a person for such purposes as obtaining information or a confession, punishing him for anRead MoreEssay about The Ethics of Torture1633 Words   |  7 Pages In the United States legal system, torture is currently defined as â€Å"an act committed by a person acting under the color of law specifically intended to inflict severe physical or mental pain or suffering (other than pain or suffering incidental to lawful sanctions) upon another person within his custody or physical control.† as defined by Office of the Law Revision Counsel, U.S. House of Representatives (US Code, 1) Though this is a seemingly black and white definition, the condition al â€Å"†¦otherRead MoreThe Ethics of Torture Essay examples1206 Words   |  5 PagesThe institution of torture has been in existence for quite sometime; however, it was not always seen as an ethical question. In antiquity, the Romans employed something known as â€Å"the cat-of-nine-tails,† which was a flogging instrument with nine sharp ends. However, the use of torture was not confined to the West, the Chinese utilized â€Å"bamboo sticks to beat people.† During antiquity, torture was used as a punishment, but during the Spanish Inquisition, this notion of torture evolved to a meansRead MoreEthics Of Torture : Who Are We Really Hurting?990 Words   |  4 PagesTorture is a heinous crime to anyone who is put under the duress of those who either get enjoyment or use it as a device for information gathering. In recent years it has been more in use as a focal point with the recent killings of aid and social workers in the Middle East and travelers that ente r North Korea to state a message or obtain information. If the rules of the Geneva Convention do not apply, then what rules do apply? Ethics of torture: who are we really hurting? ConflictRead MoreIs Torture Morally Wrong?1265 Words   |  6 Pagesbelief that torture is morally wrong. Popular culture, religious point of views, and every other form of culture for many decades has taught that it is a wrongdoing. But is torture really a wrong act to do? To examine the act of torture as either a means or an end we must inquire about whether torture is a means towards justice and therefore morally permissible to practice torture on certain occasions. â€Å"Three issues dominate the debates over the morality of torture: (1) Does torture work? (2) IsRead MoreEssay on Code of Ethics and Security Case Study1600 Words   |  7 PagesCode of Ethics and Security Case Study December 20, 2010 Abstract As we examine the case of â€Å"Cop Gets 15 Years in Torture Case†, we evaluate from four different perspectives the different ethical theories; ethical relativism, ethical egoism, deontological ethics and ontological ethics to determine how the different perspectives support or condemn the conduct in this  case study. The case involves the brutal sodomizing of a black male Haitian immigrant, Abner Louima by two white New York policeRead MoreEthics And Morality : A Noble Cause Corruption1196 Words   |  5 PagesEthics and morality are broad topics of everyday life. Instinctively, we as humans know the difference between right and wrong but in some cases, our ethics will narrow. Actions and decisions become selfish and for the sole purpose of personal gain. In some cases, unethical ways may even be illegal. Noble cause corruption is a prime example of when a person will utilize unethical means for a result to benefit the greater good. Noble cause corruption differs with tr aditional corruption. TraditionalRead MoreThe Extreme Forms Of Human Violence1515 Words   |  7 Pages As one of the most extreme forms of human violence, torture has many long-term detrimental physical and mental health consequences. For those who have endured torture, a potential negative outcome of their experience can include the psychologists’ undermined role and legitimacy as a mental health professional (Olson Soldz, 2007). Following periods of torture-based interrogations, survivors inexorably harbor distrust for psychologists. In the future, this could prevent them from seeking treatment

Consequences Of Drinking And Driving - 1280 Words

Consequences of Drinking and Driving Alcohol consumption is considered to be a part of culture in many countries and the United States is no exception to this ideological thinking. However, drinking responsibly and understanding the impairments alcohol has on the body is a key component to being safe and within the regulations and laws established by the states. With this being said, many people still find themselves behind the wheel of a vehicle after consuming too much alcohol and are quickly found to be in violation of the laws set forth. Alcohol is a key factor in many traffic accidents and the lethality of these accidents increase when alcohol is involved, leading to 41% of all traffic fatalities being caused by a DUI offender in 2002 (Hingson Winter 63). Driving under the influence (DUI) of alcohol can be defined as being over an established limit of Blood Alcohol Concentration (BAC) prescribed by that state. While most states have set their basic BAC level to 0.08%, the sanct ions, treatment and monitoring of offenders is widely varied across the states (Voas, et al 1221). The effects on DUI offenders, although varied, follow a similar guideline that includes license suspensions, treatment, offender monitoring, fines, and sometimes incarceration. No matter what state you are driving through, you are required to have a state issued driver’s license. Without this license, everyday activity is hindered by not being self sufficient and having to rely on either publicShow MoreRelated The Consequences of Drinking And Driving Essay1309 Words   |  6 PagesDriving under the influence has affected many peoples lives and families. Today I would like to talk to you about the problems of drinking and driving, and why it is a concern for all of us. Driving under the influence is one of the most common and dangerous situations you can put yourself or someone else in. The fact is that drinking and driving is a huge deal and can leave a long trail of broken dreams and hearts. If you drink and drive, not only are you putting yourself at risk, but yourRead More The Consequences of Drinking and Driving Essay531 Words   |  3 PagesThe facts are plain and simple, that alcohol and driving do not mix. About three in every ten Americans will be involved in an alcohol related crash at some time in their lives. Every single injury and death caused by drunk driving is totally preventable. To curb this national travesty, concerned Americans need to examine the problems, the effects, and the solutions to drunk driving. First of all, America has had a problem with drunk driving since Ford perfected the assembly line. Alcoholism is aRead MoreThe Dangers Of Driving Under The Influence Of Alcohol And Drugs Along With Texting While Driving861 Words   |  4 PagesL. (2016). Texting, drugs, and driving: A triple threat to driving safety? Journal of Ergonomics, 6 (2), 1-4. http://dx.doi.org/10.4172/2165-7556.1000154 This journal explains the dangers of driving under the influence of alcohol and drugs along with texting while driving. This journal is useful in identifying the risks associated with intoxicated driving. It can also help in determining the effects of alcohol exposure in contrast to drugs and texting while driving to see if there are any performanceRead More Drinking and Driving Essay1111 Words   |  5 PagesDrinking and Driving Should Blood Alcohol Percentages for Drunken Driving Be Lowered? Driving a vehicle while under the influence of alcohol is one of the most dangerous things you can do. Alcohol causes varying degrees of the following side effects in everyone who uses it; dullness of sensation, lowered sensory motor skills, lowered reactive or reflexive motor responses, impaired thought processes, impaired memory, impaired judgement, sleep or sleeplessness, and in extreme Read MoreThe Consequences of Drunk Driving800 Words   |  4 PagesThe Consequences of Drunk Driving â€Å"A friend who dies, it’s something of you who dies,† Gustave Flaubert. When someone dies from drunk driving this is something you may be feeling. The consequences of drunk driving are far too high to even think of driving while under the influence. Every year thousands die from drunk driving or are caught drunk driving, and face consequences such as fines and a loss of license. But, it’s easy to avoid or prevent drunk driving by ordering a taxi or setting a designatedRead MorePositive And Negative Effects Of Drinking Alcohol1709 Words   |  7 Pagesthe consumption of alcohol but it can be said that drinking alcohol has both positive and negative effects. Controversy may arise between opposing sides that those below the age of twenty-one are not responsible enough to drink however are allowed a driving license or a driver’s permit. In the United States of America, society and lawmakers focus more on the negative impacts of alcohol consumption especi ally when it comes to who we allow drinking, and do not consider that teenagers are able to thinkRead MorePenalties for Driving Under the Influence Essay726 Words   |  3 Pagespaid the full consequence of their wrongdoing, the number of people killed by drunk drivers would decrease. Some argue that if the government strengthened DUI laws, it would have an economically negative effect on a city’s social drinking aspect; however, DUI laws would have a direct effect on repeated offenders and drinkers who disregard the law. Some people argue that if stricter DUI laws existed, it will only have a negative financial effect on cities instead of stopping drunk driving. In the articleRead Moretexting and driving1187 Words   |  5 Pagesï » ¿ Is Texting and Driving as bad as Drinking and Driving? Amber King Zane State College There are many dangers when both drinking while driving and texting while driving. In this essay the two will be compared and contrasted to find why people do them even with the dangerous consequences. Drivers think they can text while driving and also drink while driving because they think they can get away with it because nothing has affected them in the past whileRead MoreTeen Drinking And Driving921 Words   |  4 Pages*date* Teen drinking and driving Drinking and driving is one of the biggest social issues for teens across the United States. Getting behind the wheel of a vehicle after consuming alcohol is a very dangerous thing no matter what age you are. However, teens do not think about the consequences of drinking and driving until it is already too late. Many things contribute to this growing problem of teen drinking and driving. First, there is a lack of education about drinking and driving in schools todayRead MoreDrinking And Driving1335 Words   |  6 Pages Drink and Driving is and Ongoing Problem Erica Esposito Kean University Abstract This paper explores the research and find results on how drinking and driving has become a big problem in the United States. Drinking and driving effects a person’s ability to operate a vehicle and therefore drunk drivers need to be educated on the repercussions with drinking and driving. Every day drunk drivers are arrested, either for traffic violations, reckless driving, and random stops on the

Australia Studies and Reader Demonstration †Free Solution

Questions: 1. Using your own words, identify two claims Elder is making with regards to national stories and who tells these stories in the following quotation: Nationalism helps make particular stories of Australian-ness. The longevity or centrality of particular national stories does not reflect the truth of these stories or their accuracy; rather, it reflects the power of the story. Or, more importantly, it reflects the power of the story maker. 2. Discuss two key arguments in relation to the role women played in the establishment of the early colony found in the documentary The Floating Brothel. 3. Define how Benedict Anderson conceptualises national identity. Specify two key components which make up Andersons understanding of national identity. 4. Outline two ways in which Shapelle Corby symbolises Australia that are described by Lambert (2007) in Seeing Culture, Seeing Shapelle. 5. Outline two key findings of the survey conducted by Tranter and Donoghue (2010) in Ned Kelly: armoured icon and say what relevance these findings have for an Australian national identity. 6. Is the transcript of Geoffrey Blaineys speech to Parliament House in 2000 a source that could be used for academic essay writing purposes? Give at least two reasons for your answer. 7. Outline two aspects of the vision held for Australia at Federation. 8. Nelson (2009, p.160) quotes Paul Keating where, in a speech given in 1992, he argues that the fighting along the Kokoda Trail in WWII should replace the events at Gallipoli in WWI as the focus of Anzac Day celebrations. Outline two reasons given by Keating for proposing this change. 9. Marek Haltof argues that the purpose of the film Gallipoli is .....to define the notion of the Australian by going back to, and examining such local stereotypes and mythology as good Australians-bad foreigners, the myth of innocent Australia, the attributes of Australianness versus Britishness. Explain two problems that Haltof identifies as the result of constructing the film Gallipoli in this way. 10 Explain what the term cannon fodder means and the context in which it emerged. 11. What was Americas new world order and what did this mean for Australia at the end of WWII? 12. Explain the Venona Affair. 13. Discuss two reasons why Paul Keating wanted to have Kokoda replace Gallipoli as the cornerstone from which an Australian national identity could be constructed. 14. Burden (1994, p.163) argues that Indigenous Australian health has been adversely affected by [the] rapid population decline which resulted from disease and violence [which] had a dramatic effect on the ability of Aboriginal groups to maintain themselves as social entities. Explain two reasons why Burden thinks that Indigenous health today is still affected by these historical events. 15. Ally and Walker (2007) outline similarities and parallels between the invasion narratives surrounding Asia during the late nineteenth century in Australia and current media representation of the veils worn by Muslin women. Outline two similarities that the authors identify between these two eras and give examples to support your answer. 16. What is The Dreaming? What role does The Dreaming play in the construction of an Australian national identity? Answers: 1. The term post colonial is directly related with complexity of different cultural expenses which implies the major extraction fro Austrian address. This theory directly related with reader demonstration including their common attributes. With the help of postal colonial some societies have maintai8n the basic rule which restrict the independent societies. This theory involves so many experiences and discussions which are dealing with Australians civilizations including slavery and suppression. The researcher attempted so many historical strategies to investigate Australian publishing networks. An emphasis is made to control the importance of Australian technical implementations. The colonial space provides some ethical issues which are necessary to investigate a social study. During the data collection method so many obstacle or limitations are coming which are trying to prevent the data analysis method. These drawbacks are overcome with the help of Colonial strategy. Stephen Simon has reviewed the entire overview and their developments which demonstrate the post colonial studies including their natural analysis. Some questions are arises to demonstrate the overall strategy by combining a fresh analysis. With the help of European strategy Australia made an impact oral view to control their focusing point. Form the overall conclusion the strategy are made in favour of Australian academic institution which specify the entire nationalism of Australia. These relations are made in between Australian nationalism and their reflection strategy. More importantly the Australian politics are possibly made to solve the major problems. The entire case studies are made in favour of Australian nature to produce an overall impact. There is no input strategy assumed for a political dimension including quantities differentiates. Each nodes are accessed the political strategies of Australian civilization. So many arguments are made by hybrid writer to conclude the national and international cultural system of Australian civilization. 2. All the women played the vital role to save the dying colony and also redeemed themselves. The cargo was full of thieves, canny con and those female whores. For saving the colony, must produce life, this is the ultimate moral. The government proposed to send eleven ships and get of penal settlement in the far side of Australia. This is kind of battle to survive. All types of prostitutes were there such as street girls, con-women and bag snatchers who could create the impression for the sexual affair and that would help to produce life. The small girl did the cat walk in the ramp for creating impression. This would have critically analysed over the history and past. All the women were basically fighting for that dead colony. These women are the actual survivors and for that reason they were doing that type of businesses. This tale of women gave the breath life to that dying colony. In the documentary of Floating Brothel is actually the ultimate describer for the history of Australia and their government. 3. Benedict Anderson has the reflection on the conceptualization of the nation and this theory of how the cultural artefact and the national identity can be used as the dominant sense of self emerged and it has been spread throughout the world. Anderson makes a useful contribution for the thinking of the capitalism which helps in the development of the countryness. Benedict Anderson also makes the historical development of the nattiness and the age of nationalism is the root cause for the decline in the religion. Anderson also states that nationalism which has been rose which have been produced by the erosion of the religious communities in Australia. The two components which Benedict Anderson has conceptualized in the making of the national identity is that Benedict Anderson does not accept the capitalism for understanding the natural identity of Australia as Benedict Anderson suggest in accepting the culture and the traditions of Australia so that people of Australia should believe in making of the protected nationalism so that the country should feel proud in symbolizing the national identity of Australia. 4. Schapelle Corby 36 who was found guilty by an Indonesian court on may 27 2005 made an attempt so that smuggling of 4.1 kg if marijuana have been taken from Australia to Bali. Schapelle Corbys case should have been telecasted in at a TV show in Australia. When the case has been file in the court of Australia. According to the laws of Australia it has been determined that the Australian laws are against the criminal acts and they do not support the criminals. Schapelle Corby says that the Australian court has made a great help when the Indonesian court have rejected to cooperate with the Australian government. Australia still thinks that there is terrorist connection with Australia and there is a military threat. The majority of people lining in Australia feels that Corby was innocent. 5. Australian celebrates their origin fathers, such that Bob Hawke and Andrew fisher and Australian remember their military heroes like Frederick Bell and John Bisdee. Some individual heroic statuses are placed on Australian anti-social behaviour. These behaviours are so important for Australian political strategies which help to create safe national characteristics in favour of Australia. The social equality of Australia holds the importance of national character, with the help of notable expectation from a great cricketer Sir Donald Bradman in the 19th century including Ned Kelly. There are so many Australian heroes, who achieve their heroic status with respect to their notable expectations. Foundation heroes are not present for Australian mythscape as because Australians are not aware about a civil war also they have no experience about revaluation or military attack. Australian may be disagreeing for their letter claim by ignoring their narrative identity to follow the establishm ent of British penal colonies in the year of 1788. Australian has celebrated the actions of their World War soldiers, commonly referred as Anzacs in the year of 1944. This name is coming by combining both army crops from Australia and New Zeeland. Most of the Australian identified their individual Anzacs. Sir John marsh was the great Anzacs who follows the Australian civilization rule with his donkey. The myth of Anzac refers to the major exploits that performed heroically including new nation which was formed for their earlier generation in the year of 1901. With the help of Australian social survey and their common attitudes some data are observed to represent a research approach. These data collections are totally based on Australian electronic roll in the year of 2011. Data collection for this survey was ended on 1st may in the year of 2012. The sample size of the research proposal represented a huge response at a rate of 31 %. Variable designs are coming with the help of this survey investigation. All the survey reports are to be managed with the help of national representatives in favour of Australian census. The researcher made an overall impact to represent the entire design which identifies the Australian national identity including their Australian historical figures. An overall category is selected in the data sample to mention Australian Bushrangers. This figure surveyed an important thought out which is coming from Australian identity to chose their common choice. In the figure the researcher uses a simple binary regression to make an impact of social background including variable Anzacs. 6. Geoffrey blainey is a prominent Australian historian and commentator having the wide range of audiences. In the year between 1967 and 2007 he was the chairman or the member of the varieties of ranges of the Australian government councils. In the year 1984 Geoffrey Blainey has given the speech in the Rotary club in 1984 where the Australias Asian immigration was very high. Blaines controversial speech has ignited the fire which has started the beginning of the historical wars in Australia. Yes this issue can be used as the academic essay writing as the topic is quite interesting and it has the clear justification of the over population in the country Australia. The topic is considered as a change in the political as well the social structure of Australia and this issue can be benefitted for the Australian government. This also reflects on the multiculturalism and it has made a change in the life of the historians. The speech which was given by Blainey also reflects on the economic success of Australia as the country also gets politically and economically stronger for the immigration rules adopted in Australia for the speech which was given by Blainey. 7. In the recent ages in Australia the colonies of Australia are like the same countries which have the normal houses, railway gauges and even the military was different for different colonies in Australia. It was not a favorable idea for stabilizing the condition in Australia. With the help of some of the colonial politicians like Alfred Dakin, Henry Parkes and Edmund Barton started working together and with a lot of hard work and dedication they have united all the colonies of Australia in order to form a federation. Henry Parkes created the national government for Australia and the first written constitution has been drafted in Australia. The next vision could be the formation of the new capital of Australia and this is possible only when there is an introduction of the voting system. In the voting system all the colonies should have the right to vote for the benefit of the country. The colonies should not be biased in giving their rights for the development of the capital in Australia. The colonies have become the states and the vision for the formation of federal parliament according to the rules of the constitution. 8. The Gallipoli was based over the War between Newzealand and Australia and the Kokoda was basically the most famous track in Papua where the World War II was being located between Australia and Japan. Keating wanted to change the basis situation because it will be so effective because Kokoda is the most famous location where they won the world war against Japan. Anzac celebration must be held over that particular situation for that reason. 9. Peter Weir who is the famous Australian filmmaker concentrates mainly on the artistic films which have changed the revolution of the Australian cinema and Weir maintained the culture of the Australian cinema as through his films peter Weir want to showcase the culture and the traditions of Australia which is different from the mainstream cinema. He concentrated in the geo political issues and the controversial issues so he often gets involved in serious controversies. The films of Weir have also changed the shape of the painting houses and it also deals with the iconic and true stories which symbolize the Australian culture and art. Mark Haltof criticized the films of peter Weir by saying that films about the different cultures of Australia is of the dominant concern for peter Weir. Mark Haltof also marks that Peter Weir want to emerge the hallucinatory and the dream like stuffs in their films. The two problems which have been encountered while the reconstruction of the film Gallipoli are that Mark Haltof tried to make the films which are not based on Australian myths and dreams as Peter Weir tried to focus on the artistic view of the Australian culture so in this case Mark Haltof should not get proper responses from the critics analyzing the films. The second problem is that mark Haltof trying the film Gallipoli which is on the war between the Anzacs which includes the war between New Zealand and the Australians so in this case in war making films the violence created for the films should not be accepted by the Australian people. 10. annon fodder infantrymen are core participants in the wave attacks where a kind of strategy and technology being designed by the soldiers for attacking their enemies. This is related with the work of soldiers for their nation. The government uses the soldiers regarded as one kind of material which is expended in typical war. Government only wants the outcome after the war. The possibilities will not being taken as in the consideration; the government only invest them in the war. This is one kind of strategic goal to achieve or win in war. The cannon fodder is used as food for collective people or soldiers. It will damage many soldiers so it is called metaphorical food for any kind of enemy. Cannon fodder is basically used in the situation where fighter or warrior is deliberately forced to fight against enemies which are the main cause of such a huge amount of causalities. This is completely different from other kinds of forces like Navy or Air force. The concept emerged in the sixteenth century but it was basically being used in the First World War by the army people. 11. The new order of America was that the US army had to follow the Nazi rules which were formulated by the great dictator Adolf Hitler. The Nazi party was formed by Adolf Hitler which indicates that the German has conquered some of the areas in America and the American government has to follow the rules of the Nazi party. After the World War 2 Germany were overthrown by the Russians. The establishment of the new order has begun before the outbreak of the World War 2. The Americas new order is basically the conspiracy which has been organized by America of forming one government which indicates that the country should be governed only by the powerful individuals which comprises of the strong political leaders, the wealthiest people of America. The intention is to have a total and complete control over all the individuals which were lining in this entire world. The world should only have the rulers and the servants and it has been the fact for the New Order. 12. Venona project is basically remained secret over a large decade. This affair is the most sensitive issue of US intelligence prospective. This project was actually implemented because this is an activity where Soviet intelligence gathered all of the vital information of western military. This is implemented for the world war situation. A the project was initiated in the year of 1943, W. Clarke the deputy chief of Military signed for allowing Germany to War with US and Great Britain. US army initiated a counter-intelligence program called Venona Affair. National security agencies had proposed this issue for the world battle. In the year of 1943, it was being proposed. This program was lasted for more than 40 years. This affair is related with military intelligence service and foreign intelligence services are included with this issue with Soviet Union agencies. This Venona project produced dramatic situation for the western counter-intelligence period. 13. The reason behind the replacement of Kokoda to Gallipoli is very esthetical. The reason is very strong because the ultimate thing is Kokoda was a victory and Gallipoli was basically defeated. The council of the war memorial of Australia Paul Keating stated that the war is a vital mistake and for that reason the scheme was completely derailed for the Gallipoli Centenary of the war. In the year of 1993, Keating was trying to remake the all over national identity with the help of marginalizing identity of Gallipoli. The campaign of Kokoda fought on the other side. By the Gallipoli it cannot be taken under consideration because it confirmed in the homeland defence. 14. Indigenous group is related to the inhabitants of Australian continent. Those people were basically from Bathurst Island. The earliest or the first is known as aboriginal. Many religions are associated with this group. So there would have so many problematic situations over the past years in history. So these kinds of groups are affected and for that reason they are not being identified basically. The Indigenous society had basically suffered greatly in Australia. Generally these people have life expectancy, so many opportunities in the remote area for this kind of situation negative social issues were developed and for that reason Indigenous people had a dramatic effect and resulted from any kind of diseases and violence. Although the aboriginal group of people basically make up a kind of small percentage of the population but they are always affected by the poverty and tropical diseases. According to Burden in the year of 1994, self identification is the basic thing and it must be belonged to the Indigenous group. This group is actually not being included under the proper designation. Only six to seven percent people identified themselves in Australia. From the history it was basically known that the group descendant of single migration in the continent. So thats why Burden stated that the group of indigenous people are affected. 15. According to Ally and Walker (2007) when there is invasion by the most of the Arab countries the attention of these invasions has come forwarded by the Australian media. Australian media coverages in demonizing, stereotyping, victimizing the people of the Islamic religion and mainly the women who worm veils and the terror attacks in Australia. From one of the specific examples which have been taken for the support of this answer should be that the report which has been covered by Peter Manning about the attacks of 9/11 when it has been highlighted in the newspapers of Australia and the gang rapes in Sydney on September 11 2001. In both the examples just like the Arabs and the Muslim religion sends a terror message to the whole world the attacks on the racialism have also been taken in Australia and the Australian media plays a big role in presenting the views of the people on the incidents which took place in Sydney with the Indians. The other similarity is that the Australian media is also developing fear among the minds of the common people living in Australia just like the Islamic countries make them developed among the people living in the Middle East countries. 16. The dreaming related with the past, present and future time different concept. It is actually called the dawn of time. The government proposed the concept of dreaming which is basically oriented with the culture and religion and how Australia will capable to show their perfect identity of nationalization. The government had recognized the stereotypes and national symbols for their identity. The dreaming concept is described the overall constructed image of Australia to get their national identities and that will be reflected in reality of living of everybody in Australia. The dreaming is basically consisting of way of life, national symbol and places. Australian government has cooperated with some of few rules and methods which have to be oriented in the country. The ideation has to be regarded by their own culture because it cannot be taken from the outside for their identities. Development or construction of national identity is so more vital for the growth of the country.

When Couples Become Parents

Procreation is the societal norm of marriage. If couples cannot have children, they may seek other means of having children. They may choose adoption or surrogate motherhood. Very few couples choose not to have children. Prior to having children, couples usually enjoy the comfort of each other. However, the birth of a child leads to drastic changes in how couples associate with each other.Advertising We will write a custom report sample on When Couples Become Parents specifically for you for only $16.05 $11/page Learn More Transition to parenthood may lead to various challenges that couples must be ready to face. Parenthood leads to divisions of work and responsibility according to gender. The added responsibilities of parenthood lead to a permanent change in the relationship between the couple. Therefore, it is critical for the couples to be ready for parenthood. Failure to have good preparation may lead to creation of tensions, which may threaten the p eaceful coexistence of the couples. The birth of a baby leads to permanent changes in the couple’s lives. This paper focuses on the effects that a baby has on the responsibilities and sexual relationship of the couple. These may create tension in the marriage. Bonnie Fox’s book, ‘when couples become parents,’ provides a clear explanation of the changes that occur when couples become parents. Divisions of work and responsibility based on gender is one the initial changes that occur when couples become parents. Usually, the society expects women to take care of the children. Women feed and clean the children. Division of work and responsibility based on the gender may the source of initial problems in the transition to parenthood. This is because it places more childcare responsibilities on women. Husbands may be reluctant to share the child rearing duties with their partners. Division of responsibilities may also lead to conflicts among the couple. Time pre ssures are the major factor that leads to conflicts among the couples. Division of responsibility forces the new parents to juggle between their parental duties and their careers (Fox, 2009, p. 156). Traditionally, women are the main gender that takes care of the children. In traditional marriages, women remain at home looking after the children while the men work. However, men also look after the children. Men may wash, feed, or cuddle babies when they cry.Advertising Looking for report on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, in most instances, men care for the babies due to the insistence of their wives. Women usually have a special closeness with their children. Women may have telepathic communication with their children. However, there are men who may perform caregiving duties without the insistence of their wives. Such men usually envy the fondness that their wives may have with their children. Women usually ensure that the children are well fed and cleaned. In some instances, women may still perform these duties even if the men were home on a fulltime basis (Fox, 2009, p. 173). It is critical for couples to divide their parental duties among themselves. Therefore, while one parent is looking after the child, the other parent may be performing various housework duties. However, how the parents share their duties is dependent on how they shared their duties prior to becoming parents. Sharing duties increases the mothering that the babies receive. This is beneficial in the development of the child. However, the man’s failure to undertake domestic responsibilities or childrearing activities does not mean that he is bad parent. The man merely helps her partner in the chores. The man may choose to help his partner or not. However, the society considers women who do not undertake their domestic responsibilities as bad parents. This is because the society considers domestic acti vities and child rearing activities to be the domain of the woman. Motherhood leads to a complete transformation of the woman’s life. However, there may be very few changes in the man’s life. Husbands simply acquire additional responsibilities on their lives. Husbands mainly ensure financial provision of the family. Therefore, children increase the financial burden that husbands have to overcome (Fox, 2009, p. 181). The divisions of role of parenting usually change dramatically after the birth of the baby. Women engage in more domestic work than they did prior to the birth of the child. After the birth of the baby, women usually seek leave from their places of work to bring up the children.Advertising We will write a custom report sample on When Couples Become Parents specifically for you for only $16.05 $11/page Learn More Women usually take a few months off to care for the baby. In some instances, women may quit their jobs to become full time parents. However, men rarely take time off from work to look after their children or wives. Those who do, spend only a few days away from working taking care of the baby. Engaging in domestic chores makes a woman have a feeling of accomplishment. However, the birth of the baby may make the husband engage in less domestic chores. This is because the woman may quit work to become a fulltime parent. Therefore, men may leave all domestic to their wives. Engaging in domestic chores and child rearing activities is a tiresome activity to women. Most women claim that they do not have spare time for relaxation. This is because, the birth of the increases their domestic responsibilities. Even if women received support from their husbands in domestic chores and child rearing duties, they would still feel that they do not have enough time (Fox, 2009, p. 185). The birth of a baby leads to complete transformation of the relationship between the couples. It is vital for the couple to ensure t hat they support each other. The couples usually shift their attention to the baby. Therefore, they may not have time to make their relationship work. The birth of the baby leads to drastic changes in the sexual relationship of the couple. The birth of the baby usually reduces the frequency of sex. Very few couples have sex within the first two months after the birth of the baby. Most couples resume sex only after weaning the baby. Couples may not have sex due to the infrequent sleep pattern of the baby. In addition, women are not ready to engage in sex due to the exhaustion of the domestic activities. Various women are not comfortable having sex after the birth of the baby. However, as the baby grows, the couples may start having sex more frequently. This is because women have more time for relaxation. In most couples, their sexual relationship does not revert to the way it was before the pregnancy. The daily stress and exhaustion of women, coupled with the lack of a sexual relatio nship may be detrimental to the marriage. During this period, most couples may have a feeling of discontent towards their partners.Advertising Looking for report on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More This may ultimately result in the breakup of the marriage. On other hand, the need to have emotional and sexual satisfaction may compel one or both couples to cheat on their partners (Fox, 2009, p. 250). Therefore, it is critical for partners to be ready for parenthood. The birth of the baby may lead to the creation of various issues that may threaten the peaceful coexistence of the couple. Birth of the baby increases the demands of both parents. Women are mainly involved in domestic duties and child-rearing activities while man ensure they cater for the financial needs of the family. The birth of the baby leads to permanent changes in the sexual relationship of the couple. References Fox, B. (2009). When couples become parents: The creation of gender in the transition to parenthood. Toronto: University of Toronto. This report on When Couples Become Parents was written and submitted by user Chase Robbins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Falcon essays

The Falcon essays John Tanner was only seven years old when the Shawneese Indians kidnapped him. Having not been able to go through many of the growing pains of being a young adult, he was thrown into a situation where he was mistreated, beaten, and worked almost to the point of almost death. After he had spent nearly two years of his life in a terrible situation where he was treated like an animal, he was sold to a family of Ojibwas. They immediately treated him like an equal, something Tanner never faced before. Throughout his life, John Tanner has been faced with many personal experiences that influenced the way he presents the Ojibwa to the readers of his book, The Falcon. Specifically, the two years of his life that he spent with the Shawneese and the way he treated because of his true cultural identity, white, may have skewed his perception of the Indian population as a whole. When Tanner was a child, at this point still with his original family, he frequently moved around a lot. Never having much responsibility, except watching his little brother, he lived like a child should. However, when the Shawneese Indians took him he was faced with a different type of life all together. When Tanner first arrived in the Shawneese village he was forced to go through specific ceremonies to fulfill the requirement for replacing the grieving mothers child. After, he was left exhausted, and soon fell asleep. When he awoke, he had a huge gash on his head and had been thrown in the bushes because one of the other Indians did not approve of him. For the remainder of the time he was with the Shawneese, he was forced to do hard manual labor such as carrying full deer back to camp after the hunt, gathering corn, and steering the canoe. Tanner recalls how the hunters would frequently get drunk and threaten to kill him, forcing the young boy to hide in the woods. When the Ojibwa finally purchased the boy from the Shawneese he didnt expect any...

Four Main Causes of Latin American Independence essays

Four Main Causes of Latin American Independence essays Four Main Causes of Latin American Independence During colonization of the New World in the early sixteenth century, explorers sought fame and fortune in the wilds of Central and South America. Two countries stand out as key players in the colonization of that area; Spain and Portugal. Several colonies were established to mine gold and to export the native flora. There are several reasons that the Latin American colonies became independent. The main reason is that the colonies are so far from Europe they require governors and later viceroys to govern them. The second reason is that over time these countries became increasingly self sufficient. The third reason is the emergence of a class of landowners that were born in the colonies and have little to no ties to Europe. The fourth reason is based on the race relations between the mother country and the colony. African slaves were brought in and intermixed with the white landowners, creating a mulatto image of that colony in the mother country. The independence of Latin America is a result of four main factors: one, distance from the home country; two, economics began to centralized in each colony; three, a new generation of citizens that were born and died in just that colony; and four, the trend of vehement racism of European whites with the ever growing mulatto The relationship between Europe and the Latin American colonies must be thought of the same way as a man in California and his girlfriend in New York: communication flows eagerly at first, but soon dwindles to nothing more than a trickle. As the colonies grew in economic importance, Spain and Portugal alike found it hard to keep hand in local colonial affairs. The leaders of the new colonies began their political life as governors, and over time, were promoted to princes. The crown was often ignored by the colonial leaders, especially about native relations. ...

Acetic acid from methanol Essay Example | Topics and Well Written Essays - 1000 words

Acetic acid from methanol - Essay Example This substance freezes at -97.6oC, boils at 64.6oC as well as having a density of 791Kg/m3 at 20oC. This stream is effective using cobalt iodine as a catalyst. The reaction occurs at around 250oC and at pressure of up to 10,000 psi. However, the Rhodium-catalysis of methanol, carbonylation step is extremely selective and works under mild reaction pressure of about 500 psi. The given approach of syngas manufacture entail steam reforming, carbon dioxide reforming, partial oxidation, coal gasification, as well as autothermal reform. The raw items needed in this stream include steam, methane, and oxygen, while the basic byproduct is carbon dioxide. Crude methanol may be distilled, to get rid of water and by-products generated during methanol synthesis, to output methanol. This is carried out by Motunui in Distillation III and IV that are together at 2000 t/d of production The procedure generated by Lurgi Corporation for synthesis of methanol comprises of reactor working at temperature 250 – 2600C with a pressure of 50 – 60 bar. Heat of reaction is gotten rid by circulating water on shell side which in turn produces high pressure steam necessary for other applications. Steam reforming is taken out at 850 – 8600C. Desulphurized naphta is interacted with steam within this temperature to generate hydrogen and carbon oxides. The syngas generated is compressed to 50 – 80 bar before being consumed into methanol reactor. The second path, heavy residues are put into the furnace together with steam and hydrogen at 1400 – 14500C with working pressure of 55 – 60 bar of which it needs no compression. The slowest step of this cycle is the following migratory incorporation of co to generate Iridium-acyl species, F that entails the removal of ionic iodine and the amalgamation of extra CO ligand. This may propose a complete type of rate law: The

Do governments exploit its people Essay Example | Topics and Well Written Essays - 750 words

Do governments exploit its people - Essay Example The third point that will be scrutinized in the essay is how governments exploit her people in cheap labor. Lastly, government use human weakness behavior to exploit her people, thus accepting the existence of certain companies in the country. These companies produce addictive products, some of which are not healthy to the human body. It is always seen as though the employers somehow exploits their workers by not paying them more profits, while in the reality, after a worker looks at his pay check , he will realize the real exploiter is the government. The government takes several forms of taxes before the paycheck even reaches the worker, resulting to net loss. Citizens are nothing more than serfs are under the current taxation system, serving government and those in power (Floyd 16). Over-taxation denies the ability of a worker to decide how best he can use his salary earned. People are therefore, unable to meet their basic needs with the low NET salary. Although the government imposes high taxes on its people they still end up paying more to receive public services e.g. in hospitals and schools. Tax avoidance by huge firms, organization and political leaders undermines the faith of the public in the government. All these injustices and unfairness in taxation by governments erodes the social values that abide t he societies together (Floyd 27). Nevertheless, these taxes are being invested in lobby groups and political investments. Pluralistic ignorance has been used by the government to influence the minority group’s behavior and beliefs to that of the majority to its own benefit (Jens 12). It results people supporting something that they really do not like. Citizens believe other’s supports reflect their true thoughts. Governments have joined in the social media like twitter and face-book making more people takes part on their discussion. The government does this to manipulate people

Prevention Is Better Than Cure Essay Example for Free

Prevention Is Better Than Cure Essay Health is valuable present for human life. People can have money, houses, some luxurious things but they cannot buy health. Once geting a serious disease, everything becomes nothing immediately. So I agree with the point that â€Å" Prevention is better than cure†. This proverb advise everybody to care themselves before too late to save their lives. One person just has one life. People all know this definition but not many ones can adjust their lives to live healthier. It is the key point. People always lives with a easily way until a disease is found out. It has to say that cure is the last step to make your body out of danger. Some years ago, I evidenced my friend got a serious disease and the doctors hardly saved her life. According to her mother, she often stayed up late, had an unstable daily habits and was under stress. She got a costly experience of how to value the prevention. With the importance of health, health education and preventative measures need to be concerned. Today, money mainly is invested in some large health’s budget to cure diseases. But I think if people know how to protect themselves from diseases through health education, no need much money for curing anymore. So the investment for health education and preventive measures are as important as saving one life. In reality, it is fewer courses which supply information about the health knowledge are held. Otherwise, a lot of hospitals have been build. With this point of view, people more and more depend on hospitals while they do not know that they can cure themselves just through health knowledge. However, no one can ignore the importance of hospitals and doctors. They have existed to save people’s lives. Born, grow up, grow old and die is a life cycle; it is true that in some point of life, people will get disease and die. Hence, hospitals really play an important role in that situation. In conclusion, I consider that prevention is the first step for people to avoid diseases. So much more investment into providing health knowledge and presentative measures to people is necessary.

The Way and Life of General Carl A. Spaatz Essay -- essays research pa

The Way and Life of General Carl A. Spaatz The name General Carl ‘Tooey’ Andrew Spaatz has become synonymous with the phrase air power and strategist. Air power has come along way since Wilbur and Orville launched the first airplane in 1902 in the city of Kitty Hawk. Famous engineers have taken the Wright-Brothers design and made great improvements to them while slowly integrating these new powerful means of transportation, weaponry and communication aids into the military. Since the onset of World War I there has been a debate on how to most effectively use these new airplanes in the Army’s collection. Most individuals believed that airplanes should be under control of the Army theater commander, while very few felt that these airplanes should be a separate entity from the Army. One of these few people who believed that the Air Force should be separate is General Spaatz. General Spaatz possessed perseverance, leadership attributes and military knowledge; all factors leading him becoming a substantial proponent of a separate Air Force. Spaatz legacy continues to live on; his leadership skills continue to influence people today as General Spaatz is still able to impact air power in the 21st century. It is no accident that General Spaatz is a proponent of a separate Air Force. Spaatz’s perseverance, leadership attributes and military knowledge would lead him to be a proponent of a separate Air Force were all being shaped, tweaked and instilled upon him during his early plebe years at the United States Military Academy (USMA) beginning in 1900. Looking back on Spaatz’s career at the USMA, one would not predict Spaatz to become the first Chief of Staff of the newly independent United States Air Force. However, these four years spent at the USMA were very influential, particularly in Spaatz’s development as a leader and his ability to persevere. While at the USMA Spaatz was very much a rebel and was constantly breaking the rules. Nevertheless, Spaatz knew he was smart, he demonstrated this by being ranked in the top half of his class. Although, as Spaatz entered his senior year, he felt he had nothing else to prove and began to slack off. Eventually Spaatz ended up being ranked near the bottom of his class. He went from the rank of 39th to 98th of 107 within a year. With the possibility of getting kicked-out Spaatz used his perseve... ...orce is grateful for a man like General Spaatz and the events that occurred in his lifetime. He may have been subject to coincidence, or even fate, but either way Spaatz’s leadership, perseverance and military knowledge is no accident. Works Cited Davis, Richard G. "Carl A. Spaatz and the Development of the Royal Air Force-U.S. Army Air Corps Relationship, 1939-1940." The Journal of Military History. Oct. 1990: EBSCOhost. 9 Nov. 2003 Davis, Richard G. "Gen Carl Spaatz and D Day." Airpower Journal. Winter 1997: Military & Government Collection. 10 Nov. 2003 Doughty, Robert A., and Ira D. Gruber. Warfare in the Western World. Vol. II. Boston, MA: Houghton Mifflin Company, 2001. 797. Glines, C.V.. "Air Power Strategist Carl A. Spaatz." Aviation History. Vol. 12, Issue 4. Mar. 2002: Military & Government Collection. 8 Nov. 2003 McNeely, Gina. "Legacy of Flight." Aviation History. Mar. 1998: Academic Search Premier. 8 Nov. 2003. Maj. Carl A. Spaatz. 7 June 2002. The Evolution of Aeronautical Development at the Aeronautical Systems Center . 8 Nov. 2003 . Mets, David R. Master of Airpower. Novato, California: Presido, 1988. The Way and Life of General Carl A. Spaatz Essay -- essays research pa The Way and Life of General Carl A. Spaatz The name General Carl ‘Tooey’ Andrew Spaatz has become synonymous with the phrase air power and strategist. Air power has come along way since Wilbur and Orville launched the first airplane in 1902 in the city of Kitty Hawk. Famous engineers have taken the Wright-Brothers design and made great improvements to them while slowly integrating these new powerful means of transportation, weaponry and communication aids into the military. Since the onset of World War I there has been a debate on how to most effectively use these new airplanes in the Army’s collection. Most individuals believed that airplanes should be under control of the Army theater commander, while very few felt that these airplanes should be a separate entity from the Army. One of these few people who believed that the Air Force should be separate is General Spaatz. General Spaatz possessed perseverance, leadership attributes and military knowledge; all factors leading him becoming a substantial proponent of a separate Air Force. Spaatz legacy continues to live on; his leadership skills continue to influence people today as General Spaatz is still able to impact air power in the 21st century. It is no accident that General Spaatz is a proponent of a separate Air Force. Spaatz’s perseverance, leadership attributes and military knowledge would lead him to be a proponent of a separate Air Force were all being shaped, tweaked and instilled upon him during his early plebe years at the United States Military Academy (USMA) beginning in 1900. Looking back on Spaatz’s career at the USMA, one would not predict Spaatz to become the first Chief of Staff of the newly independent United States Air Force. However, these four years spent at the USMA were very influential, particularly in Spaatz’s development as a leader and his ability to persevere. While at the USMA Spaatz was very much a rebel and was constantly breaking the rules. Nevertheless, Spaatz knew he was smart, he demonstrated this by being ranked in the top half of his class. Although, as Spaatz entered his senior year, he felt he had nothing else to prove and began to slack off. Eventually Spaatz ended up being ranked near the bottom of his class. He went from the rank of 39th to 98th of 107 within a year. With the possibility of getting kicked-out Spaatz used his perseve... ...orce is grateful for a man like General Spaatz and the events that occurred in his lifetime. He may have been subject to coincidence, or even fate, but either way Spaatz’s leadership, perseverance and military knowledge is no accident. Works Cited Davis, Richard G. "Carl A. Spaatz and the Development of the Royal Air Force-U.S. Army Air Corps Relationship, 1939-1940." The Journal of Military History. Oct. 1990: EBSCOhost. 9 Nov. 2003 Davis, Richard G. "Gen Carl Spaatz and D Day." Airpower Journal. Winter 1997: Military & Government Collection. 10 Nov. 2003 Doughty, Robert A., and Ira D. Gruber. Warfare in the Western World. Vol. II. Boston, MA: Houghton Mifflin Company, 2001. 797. Glines, C.V.. "Air Power Strategist Carl A. Spaatz." Aviation History. Vol. 12, Issue 4. Mar. 2002: Military & Government Collection. 8 Nov. 2003 McNeely, Gina. "Legacy of Flight." Aviation History. Mar. 1998: Academic Search Premier. 8 Nov. 2003. Maj. Carl A. Spaatz. 7 June 2002. The Evolution of Aeronautical Development at the Aeronautical Systems Center . 8 Nov. 2003 . Mets, David R. Master of Airpower. Novato, California: Presido, 1988.

Sanchez and Levine Summary

In making the distinction between competency modeling (CM) and traditional Job analysis (TAXI the authors articulate that the latter encores itself with describing and measuring day-to-day operations of specific roles In an organization while the former relates to desired behavioral competencies that transcend various roles and In doing so contribute to an overarching organizational strategy. The authors compare CM and TAX along six dimensions: purpose, view of the job, focus, time orientation, performance level and measurement approach.While all dimensions are equally important in making a clear distinction between the two concepts, for the purpose of this summary I will be focusing on what is in my opinion he three most relevant distinctions between the two HRS methodologies namely, focus, time orientation and performance level. The authors argue that TAX focuses solely on the job and in doing so fails to recognize that job behavior could be influenced by factors other than formal responsibilities.CM on the other hand, builds itself around notions of 'employer brand' and 'employee value proposition' that include behavioral themes and unique performance characteristics that derive directly from the organizational identity itself. The focus of CM Is particularly important because it has significant practical implications when communicating management expectations to employees.An employer brand should identify with a business strategy and communicating strategic competencies as a component of management expectations is more likely to encourage on-brand behavior in the delivery of products and services to customers, regardless of the employee's Job title. For example, the inclusion of ‘Discretionary Effort' among Feeder's competencies encourages Its employees to go above and beyond their day-to-day Job responsibilities and provide creative solutions to customers' demands, which Is consistent with an overarching business strategy of exceeding customer expect ations.Furthermore, since competencies communicate universal behavioral themes that the organization wishes to see across all Jobs, employees seeking career advancement are able to identify with these themes and perform their duties that not only benefit themselves but the organization as well. Most organizations do not engage their employees In a manner that encourages them to demonstrate such on-brand behavior.However It seems quite clear, that accompanying specific job duties with these behavioral themes and rewarding employees for demonstrating such behaviors in the workplace could have a significant impact on a firm's reputation and overall consistency in the manner employees perform their duties. Secondly, the authors argue that TAX Is rooted In the past because It concerns itself with describing a Job by relying on those who have performed the Job till date.In contrast CM NAS a Touch on ten Torture, Decease It communicates now a Joy snouts be interpreted and performed from no w on regardless of past behavior. TAX takes a bottom-up approach relying on information obtained from employees performing the job, while CM takes a top-down approach by communicating generic behavioral themes identified by leaders who are also responsible for strategic planning.Furthermore, the authors interject that TAX outlines day-to-day operational capabilities that have facilitated the survival of the organization till date, while CM concerns itself with change-oriented competencies that encourage employees to demonstrate certain behavioral characteristics that may facilitate growth and hang. In essence, CM allows employees to better understand how their specific Job assignments contribute to the organization's strategic initiatives and when provided with the right incentives, employees are more likely to change their behaviors that align with these strategies going in to the future.Providing employees with a sense of purpose and direction that facilitates the firm's future gr owth is more likely to encourage behaviors that go above and beyond an employee's basic duties in serving the customers which may in turn serve the organization as well. Last but not the least, the distinct performance level addressed by TAX and CM is of particular significance because it allows us to understand what will bring out the best from employees in an organization.While TAX addresses the typical' requirements needed to perform the work assignments, CM focuses on ‘maximal' performance by encouraging a series of loosely coupled behavioral themes that go beyond the operational efficiency of basic aspects of a Job. This distinction is significant because if managers wish to encourage employees to perform at a level hat goes beyond the typical day-to-day responsibilities, they must excel at implicitly communicating these behavioral themes to others in the organization.These themes tend to be generic so they transcend across all Job titles within the organization and bear on the interpersonal aspects of the manner in which the Job ought to be performed. Therefore, as mentioned earlier, those seeking career advancement have a clear idea of what sort of behavior will result in favorable outcomes and that optimizing day-to-day operations alone will not serve them or the organization in the long run.

Gibb s and Kolb s Reflective model Essay

In this report I am going to evaluate the difference between Gibbs (1988) and Kolb (1984), drawing primarily on Gibbs’s reflective model. The Kolb cycle 1984 was published before Gibbs 1988, David A. Kolb published his conception after an experimental test on a book â€Å"Experience as the Source of learning and development† while Gibbs published his theory by developing on the existing Kolb cycle (ehow[07/10/2014]). Kolb’s theory is based on 4 cycles. It starts with doing something as an individual, a group of people or even a team in Kolb’s cycle you cannot learn while watching or reading you must do something to learn, then on the second stage you need to stop for a while review what happen and experience it and start asking question and communicate with other members of the group, abstract Conceptualization is the stage of understanding what happened and why it happened in this stage we need to know what we have done and what we know, the final stage we give time to plan if next time the experience happens what are we going to do and what action will be taken . To summarize Kolb is based on learning by doing things (simplypsychology [published 2010, updated 2013]) Figure 1: Kolb’s reflective cycle The Gibbs cycle is based on six stages. It starts with describing what happened, then asking what do you feel and thinking about this experience, then the third stage is evaluation (was the experience good or bad?), next it analyses what can you make from this situation or event then last but not least drawing a conclusion-what could you done differently in this situation? Finally, you must draw up some action plans in case it happens again what will you do. (qmu [7/10/2014]). Figure 2: Gibb’s cycle My preferred reflexive model is Gibbs, whose cycle provides further detail to  reflections and also suggests following steps. Now lets demonstrate this model in relation to my first day at BCU. Description: It was my first day in the university BCU â€Å" Birmingham City University† on the induction day I get there on time to attend my first lecture. Although it was busy with lots of students and staff members it was a bit messy and it was a big university. Due to that, I was lost and I couldn’t find my lecture theatre, but luckily I asked the staff to show me where to go. I got there on time but it was badly organized and I was obliged to take the dark small stairs with lots of other student, some of them nearly fell down, as they couldn’t see the steps. When we got there it was a giant screen with lots of people waiting for the lecture to start. However, it wasn’t that interesting for the students who are originally from Birmingham. Then we were asked to leave on the back door, we where queuing for about 5 minutes to get out and go to the enrollment. In the enrollment it was also a long queue and we were asked to show our boarding passes. I saw on the boarding pass that I would need to provide my passport and my original diplomas so I asked the same lady that gave me my boarding pass as I didn’t have any of these documents since they had been taken by the university to extend my visa. She said it would be fine and just have a seat. I sat on the chairs and started moving from chair to chair for nearly two hours to get to the enrolment desk where I heard the bad news that I wouldn’t be able to enroll, as I need to bring other documents. After waiting for 2 hours all I received was ‘sorry you will need to come back tomorrow’. Feelings: I felt really disappointed and stressed on that day. These issues were beyond my control and it didn’t show off my future university in a good light. Evaluation: It was a good experience I meet new people exchanged ideas with them made new  friends. However the bad point was I waited too long to enroll and in the end I didn’t achieve my aim. Analyses: Upon further analysis, it is fair to suggest that the cause of the problem lies in a misunderstanding between BCU in Millennium point and Perry Barr. The lack of communication between both campuses meant staff did not know I didn’t have either my passport or any original documents. Although members of staff were helpful, this problem could have been resolved elsewhere. Conclusions and action plans: In this situation I suggest that they will be more organized and more welcoming, Next time I will try to be there earlier to avoid waiting in the long queue. Bibliography http://www.kcl.ac.uk/campuslife/services/disability/service/Using-Gibbs-Reflective-Cycle-in-Coursework.pdf http://www.mindtools.com/pages/article/reflective-cycle.htm http://www.businessballs.com/kolblearningstyles.htm http://www.ldu.leeds.ac.uk/ldu/sddu_multimedia/kolb/static_version.php http://academic.regis.edu/ed205/Kolb.pdf http://www.mindtools.com/pages/article/reflective-cycle.htm References: http://www.ehow.co.uk/info_7874336_differences-between-gibbs-kolb-cycles.html Accessed on (07/10/2014) http://www.simplypsychology.org/learning-kolb.html Accessed on (07/10/2014) http://www2.le.ac.uk/departments/gradschool/training/eresources/teaching/theories/kolb Accessed on (07/10/2014) http://www.ulh.nhs.uk/for_staff/education_and_training/clinical_education/leadership_in_practice/documents/gibbs_reflective_cycle.pdf Accessed on (07/10/2014) http://www.qmu.ac.uk/els/docs/Reflection.PDF Accessed on (07/10/2014) Figure 1: http://tlcommunityunitec.ning.com/profiles/blogs/reflective-practice-as-part-of Accessed on (19/10/2014) Figure 2: http://safaashaaban.wordpress.com/core-module/final-reflection-2/ Accessed on (19/10/2014)

Differences (The Woman Warrior) essays

Differences (The Woman Warrior) essays Through out the years, society has portrayed certain individuals to have an effective and positive role in ones upbringing. In Maxine Hong Kingstons The Woman Warrior, Brave Orchid has had an effective and positive role in her daughters upbringing. However, at the time it seems she is heartless and full of hate toward her daughter; it is merely nothing but tough love. Deep within herself she knows her daughter will succeed very much in life as she once did. Yet she can not let her know, due to her Chinese upbringing because, Thats what Chinese say. We like to say the opposite (203). Yet, due to her tough upbringing she is perhaps the most influential role model towards all of her kids, teaching them though Chinese women are only taught to be wives or slaves someday, they to can be very strong not only emotionally and physically, but also intellectually and successfully, just like Brave Orchid once was. Brave Orchid and Little Dog never see eye to eye, never agreeing with each others differences and different cultures, one raised with Chinese cultures and values the other is very much accustomed to her new American values, and traditions. Little Dog, is rose as a Chinese-American, trying to see life from both perspectives, never understanding the reason why her Mother does certain things, or raises her children differently than others. Unlike her Mother Brave Orchid, who lives her life accustomed to her values and Chinese traditions, never understanding her daughters rude behavior, and impoliteness towards adults, and not understanding her strange American behavior. Thus, is why Mother s are causes due to the lack of information Little Dog is taught by her Mother about her Chinese culture. However, though there was a lot of tension and hostility between the two through out the story; Brave Orchid...

Best Informational Writing Tips

Best Informational Writing Tips Informative Writing The aim of an essay is to inform the reader about something. By your writing, you convey some information from you to other people, as a rule, to your professor, colleagues, or classmates. Even if you work on the personal essay, you convey some information which has to be clear and accurate. How to receive the best grades on your informational writing assignment? Following the conventions is your first task, while it shows your respect to your reader. You should adhere to your structure, formatting, and standards. Â  Your title has to tell the reader exactly what your essay is about. Beware that your essay has to stand out from the others! When coming to structure, you have to be especially careful, while you have to adhere to the structure of sentences, the structure of paragraphs, and the structure of the essay itself. Sometimes, when it comes to the thesis, you have to mind off the structure of certain sections. Structure of sentences If you want to let your reader know about something, you have to deliver the information in an explicit and understandable way. Lots of students worry about their style. However, what exactly a writing style is? In fact, it is the way of controlling the description of ideas and information in your writing. Your aim is to make the length of sentences different. Readers get a good impression when they read from two to four short sentences and then a long one. So, try to alternate between your sentences. Think well on the word choices, because your vocabulary has to fit the topic. Avoid repeating or overusing expressions and words. Remember that clarity is your goal. Structure of paragraphs A paragraph is a group of sentences separated from other sentences. All these sentences in a paragraph are about a particular thing, so it is necessary to define the topic sentence of the paragraph. As a rule, it is the first, sometimes the second sentence of your paragraph. The aim of the remaining sentences is to only maintain the topic sentence statement. And the concluding sentence has to lead the reader to the idea of the next paragraph. Structure of the essay As a rule, your essay should have a beginning (introduction), middle (body), and the end (conclusion). In the introduction, you have to tell your reader about what you are going to say, then tell them what you need to tell in your body paragraphs, and the conclusion is to summarize what you have told your readers. The structure is not that complicated. This structure is the best for the reader to make it understandable. Even if your content is qualitative, but the structure is poor, it won’t inform your readers effectively. Some more tips from our experts Now you know that in order to be informative enough, your essay must have a good structure. However, here are some more tips to follow which will help you with tour essay writing. Stay focused Remember that your thoughts have to be logical. Do not go too deep into the history of the subject you are writing about. Yes, the background of your topic might be really informative, however, it doesn’t relate to your topic at all. Always stay focused on your topic, do not deviate from it. Your approach has to be balanced enough if your task is to provide some general information. Objectivity is one of the main things you have to strive for. You have to be neutral, factual, and clear. Stay informative All the information you provide has to be understandable and accessible. So, there has to be a proper and pretty short introduction relating the topic. After that, all the information has to be conveyed in a clear and ordered way and must include only the most important facts, with no deviations. Try to be as tight as possible. Stick to the G.A.P. G.A.P. means Genre, Audience, and Purpose. The Genre is the informational writing you do. Explaining how something works and describing how it works are often different things. So, you should stick to the genre in which you are writing from the very beginning of your essay. Include a lot of facts to your essay instead of opinions and arguments. It is difficult for students to think about the Audience. However, think whether you write for a general audience or just for one instructor. Anyone who reads your essay has to understand it well. The Purpose is also a bit complicated to think of for students. Your purpose, of course, is to get a good grade. However, conveying information to a reader and informing him is your purpose as well. Think of yourself as of an information provider, and then your informative writing will be effective.

Processing Petroleum Essay Example | Topics and Well Written Essays - 1500 words

Processing Petroleum - Essay Example The specific molecular makeup of crude oil varies from location to location as mentioned above however the chemical elements required to form crude oil vary over a fairly narrow margin. (Speight, 1999) The major hydrocarbon components of crude oil include paraffins, naphthenes, aromatics and asphaltics which display consistency in their presence in crude oil. The variation in these hydrocarbon components determines the exact properties of the crude oil in question. (Hyne, 2001) Crude oil contains a number of lighter more usable factions such as HFO, LFO, diesel, gasoline and a number of components for isomers of various kinds, asphalt etc. These factions can only be separated if crude oil is subjected to various processes. The processes used to separate factions of crude oil are better known collectively as petroleum refining and fractional distillation is a critical process. Fractional distillation relies on the physical property of different liquids to boil out at specific temperat ures only. Since crude oil is a mixture of various different lighter oils and solids, the constituents all tend to turn to vapour at different temperatures. Once these temperatures are achieved, the particular faction in question is collected downstream and is thus separated from crude oil’s other constituents. Processes carried out in Oil Refineries The crude oil that is brought in from an oil field is separated into various useful constituents through a variety of different techniques. Not only are the constituents of crude oil separated but they are often treated into different other useful products as well. The entire process begins in the crude oil distillation unit (CDU). All forms of oil refineries possess a CDU which intimates the separation. More separation may be carried out after the CDU too. The basic job of the CDU is to distil various larger constituents in crude oil into smaller more easily processed factions. The CDU for most oil refineries is operated at or a round atmospheric pressure (760 mm Hg) so the CDU is also referred to as the atmospheric distillation unit. (Kister, 1992) The crude oil is at ambient temperature when it is introduced into the refining process so it needs to be heated before separation. This is done by heating the crude oil with the lighter fractions of oil that have already been distilled as they already contain a lot of heat. The heated crude oil is then taken through a process where any inorganic salts are removed from it. Typically the crude oil contains a sizable amount of sodium chloride and it is removed. After the salt has been removed from the crude oil, it is then heated again by exchanging heat with other distilled fractions of oil. This stage is better known as pre-heating because the crude oil does not reach a temperature where the fractions begin to separate. The heat required to begin the process of fractional distillation is gathered through a fuel fired furnace in which fuel is combusted to produce large amounts of heat. The heat produced in this manner is generally around 398oC in temperature and the stream is then fed to the bottom most section of the distillation unit or column. As the crude oil is heated and various fractions separate from it there is a need to cool those fractions to liquefy

Zara Clothing - Available Strategic Options and Methods of Essay

Zara Clothing - Available Strategic Options and Methods of Implementation - Essay Example The paper describes the key organizational strategy of the company which revolves around responding swiftly to customer demands. Zara identifies trends and delivers products to customers through its proficient value chain model as well as its autonomously planned structure. This model of business has been quite effortlessly maintained; causing the company’s executives to disregard any thoughts of change for the near future. Moreover, one of Zara’s biggest problems is in updating its approaches towards online sales. Upgrading the current system will contribute towards increasing the networking as well as functionality abilities of the fashion house. This will bring about additional improvements to Zara’s operational functions such as improved inventory replenishment and customer demand forecasting. Investing in new technology will provide Zara with the capacity to be a trend-setter in the fashion industry. A new and technologically improved system would permit rea l-time inventory management. This would contribute to the enhancement of the service level and increase the cross-selling functions between stores, thus giving better service to the targeted consumers. Zara’s other major challenge lies in containing its huge maintenance expenses. The main challenge that the firm may have to face in adapting to a technologically improved system would be in purchasing a readymade system or creating it. As the need for the new system is not immediate, creating an in-house system may be the financially responsible option. However, due to the lack of present workers who are skilled in this subject, purchasing the necessary software is the ideal

Health Care Data Trends Case Study Example | Topics and Well Written Essays - 750 words

Health Care Data Trends - Case Study Example The organizations that are not very well prepared may find themselves exposing their clients to greater charges and costs through insurance facilities (Safran, Bloomrosen, Hammond & Labkoff, 2006). Organizations may also find themselves stifled of financial resources because of over-insurance. Many applications in smart-phones and other data devices may leak useful information about patients to healthcare providers leading to a direct insecurity. These applications may also be a platform for the spread of unwarranted personal information with third parties (Safran, Bloomrosen, Hammond & Labkoff, 2006). Strategic partnerships demand utmost good faith and the practitioners in the medical fraternity must be sure the integrity of the companies they contract to handle their specialized services associated with data management. Otherwise, such partners could be leeway through which violations of privacy may occur. Many people often lick their medical information in terms of pictures and diagnostic details. It is possible that practitioners will also share with others and the wider public patient information on the social media with extensive legal repercussion. Many litigation in the medical fraternity have been witnessed that border on class disputes and discriminatory practices. Each medical establishment needs to alert their officials in the manners of addressing the class issues that are embedded in the medical practices. The laws that govern patient security with regard to medical data are many. However, the key laws of the Hippocratic Oath forbid the practitioners from sharing or disclosing patient information with other parties (Mouratidis, Giorgini & Manson, 2005). Specific public policy regulations addressed to the fields of medical research, law enforcement and social welfare, disease control and pricing module of the heath care could be the best approaches to effectively controlling the system

Marketing Philosophy Essay Example for Free

Marketing Philosophy Essay Efforts of reviewing and modelling marketing elements, concepts and philosophical attitudes were numerous and effective. But with new challenges causing hurdles in making marketing function more effective on macro- and micro- level of the economy, a revision of marketing philosophy is always at place. Elements of marketing philosophy Dibb and Simkin (2004)| Lancaster and Reynolds (2005)| Blythe (2005)| Drummond and Ensor (2005)| Morgan (1996)| 1. Production orientation 2. Financial orientation 3. Sales orientation 4. Marketing orientation 5. Customer orientation 6. Competitor orientation 7. Interfunctional Coordination| 1. Production orientation 2. Sales orientation 3. Marketing Orientation| 1. Production orientation 2. Product orientation 3. Sales orientation 4. Customer orientation 5. Societal marketing 6. Relationship Marketing| 1. Production orientation 2. Product orientation 3. Sales orientation 4. Financial orientation 5. Marketing Orientation| 1. Cost philosophy 2. Product philosophy 3. Production philosophy 4. Sales philosophy 5. Erratic philosophy 6. Marketing philosophy 7. Social marketing philosophy| As indicated in Table 1, authors tend to use various terms for the elements of marketing philosophy: a) ‘orientation’ (Dibb and Simkin, 2004; Lancaster and Reynolds, 2005; Blythe, 2005; Drummond and Ensor, 2005); b) ‘philosophy’ (Morgan, 1996); c) ‘concept’ (Kotler and Armstrong, 2008). Even the Lithuanian authors, who wrote the first university book on marketing, professors Pranulis, Pajuodis, Virvilaite and Urbonavicius (1999, 2000 and 2008) have used the Lithuanian counterpart word ‘orientation’. Following this broad tendency of the term ‘orientation’ usage, here, in this article, the choice of the ‘orientation’ term will be applied. The renowned American professors Kotler and Armstrong (2008, pp.9-12) indicated that their choice of marketing management orientations were as follows: * the production concept, * the product concept, * the selling concept, * the marketing concept. * the societal marketing concept. A similar opinion was expressed by a group of Lithuanian marketing professors, where they classified marketing orientations as follows (Pranulis et al., 1999, 2000): a) production orientation, b) product orientation, c) selling orientation, d) marketing orientation; e) socialethical marketing orientation. Because of the difficulty of incorporating all the various facets of marketing into a single definition, Lancaster and Reynolds (2005) distinguished features of the subject in the following statements (Lancaster and Reynolds, 2005, p.16): †¢ â€Å"Marketing is dynamic and operational, requiring action as well as planning. †¢ Marketing requires an improved form of business organisation, although this on its own is not enough. †¢ Marketing is an important functional area of management, often based in a single physical location. More importantly, it is an overall business philosophy that should be adopted by everybody in the entire organisation. †¢ The marketing concept states that the identification, satisfaction and retention of customers is the key to long-term survival and prosperity. †¢ Marketing involves planning and control. †¢ The principle of marketing states that all business decisions should be made with primary consideration of customer requirements. †¢ Marketing focuses attention from production towards the needs and wants of the market place. †¢ Marketing is concerned with obtaining value from the market by offering items of value to the market. It does this by producing goods and services that satisfy the genuine needs and wants of specifically defined target markets. †¢ The distinguishing feature of a marketing orientated organisation is the way in which it strives to provide customer satisfaction as a way of achieving its own business objectives.† The author of the article proposes the following perception on the classification of marketing orientations, which constitute the marketing philosophy essence: 1) the production orientation, 2) the product orientation, 3) the financial orientation, 4) the selling orientation, 5) the marketing orientation, 6) the market orientation (which extends to internal and external orientations), 7) the social-ethical marketing orientation, 8) the holistic marketing orientation (which extends to internal marketing orientation, integrated marketing orientation, social marketing orientation relationship marketing orientation). The holistic marketing concept was proposed by Kotler and Keller (2007) but it was not mentioned or wider discussed in the textbook of Principles of Marketing (Kotler and Armstrong, 2008), but introduced in their co-operative book on Marketing Management (2007). For this reason, it is viable to include this new orientation in the proposed model (Figure 3), as it integrated at least four other sub-orientations: a) internal marketing orientation, b) integrated marketing orientation, c) social marketing orientation and d) relationship marketing orientation. Internal marketing orientation will be directly dealing with a Marketing Department within an organisation. It will directly subordinate to the senior management level and other organisational department, emphasising the organisational culture and micro-climate, suitable for effective work and success factors in marketing performance. Integrated marketing orientation would focus towards integrated marketing communications, the cost-effective selection of marketing channels and integrated development of products and services within the scope, demand and challenges of the national and international markets. Social marketing orientation would be focusing on the concept of societal marketing proposed by Kotler and Armstrong (2008), where the basic societal marketing triangle is based on the well-being of the community, incorporating the corporate social responsibility of companies and non-profit organisations, legal issues and environmental protection issues, which altogether streamline the sustainable development of the economy and consumption patterns. Relationship marketing orientation would be concerned with fostering the customercompany relationship with consumers, offering value added products and services. This orientation will also foster the company-partner company (B2B) relationship, seeking trust and reliability in partner selection process and its maintenance for coming years. Therefore, marketing channels should be effectively developed to reduce costs and enhance profitability ratios for all three market participants: a) producers, b) distributors and sellers, c) consumers. The market orientation is proposed to be grouped as internal and external orientations. Though Narver and Slater (1990) proposed a model that identified the components of market orientation as: †¢ Customer orientation, which incorporates customers’ perceptions and understanding by customers’ creating value, offering cost-effective solutions to satisfy their needs. †¢ Competitor orientation emphasises one of the marketing’s functions, i.e., to seek competitive advantage in the market. Competitor analysis, performed in various techniques (e.g. PESTED analysis, Porter’s forces analysis, Boston matrix analysis, etc.), gives a company tools to objectively evaluate competitors’ capabilities and results on the market. †¢ Organizational culture if analysed on an individual basis could be either included into market orientation factor or in the holistic marketing orientation, depending how integrative the marketing philosophy is on an organisational level. Organisational culture should support customer service and customer relationship development throughemployee performance prism. †¢ Interfunctional coordination should focus on the interaction between internal functional areas of the organization which best serve customer need and satisfaction, which in other cases would correspond to the relationship marketing orientation (Kotler and Keller, 2007). †¢ Long-term focus would incorporate the consideration of how the above can be sustained, and financially viable, over the long term. In this paper the proposition by Drummond et al (2000) is closer to the author’s perception of market orientation, therefore the constituent parts of the market orientation are considered to be the balance between: a) External market orientation: customers, competitors and other external stakeholders. b) Internal market orientation: employees and other internal stakeholders. Marketing Orientation The term marketing is used extensively in modern life. If you stop someone in the street and ask them what it means, they will probably use words like advertising, market research and a modern word for selling. In fact, marketing is a lot more than just selling, advertising and research, although all of these functions are important aspects of marketing. The Chartered Lrstitute of Marketing in the UK defines marketing as follows: Marketing is the management process which identifies, anticipates, and supplies customer requirements efficiently and profitably. So what is marketing orientation? In the next sections we shall explore this. First we will consider what it means for an organisation to adopt a marketing-based business philosophy. We shall then consider the evolution of the marketing concept and look at how marketing orientation has influenced organizational structures in business. An Overview of a Marketing-based Business Philosophy The points below describe marketing and its role in a marketing based business philosophy. We shall then go on to consider a marketing-based philosophy in more detail. * Marketing is a management process, and the support of management for the marketing concept is a key element in its success. Today, a company has to be marketing orientated if it is to be successful. * Marketing is involved with identifying customer requirements usually with market research. * We have to consider current needs and anticipate the requirements of the customer in the future. This requires planning a very important aspect of the marketing process. The satisfaction of the needs will require the supplier to provide benefits the right market offering at the right place at the right time. * Truly market-driven companies adopt strategic level marketing, where marketing has a key role in defining the long-term objectives and mission of the company. In this way, a strategic framework is established whereby the customer is placed at the centre of the organisations activities. * Marketing is not just for profit-making companies. Marketing is for any organisation that has customers, and that includes charities and government bodies. Very many selling jobs in fact are in non-profit-making organisations, although very often the people who have those jobs would not think of themselves as salespeople! Marketing is a business philosophy, the process responsible for anticipating, identifying and satisfying customer current and future needs. The marketing philosophy developed out of the need by producer manufacturers, whose focus was on efficient production, to compete more effectively in their markets. They turned their attention away from mass production at lowest unit cost to try to anticipate the specific needs of customers and produce products/services whose benefits would satisfy those needs. Marketing is sometimes referred to as a pull strategy. The principle is that we understand customer needs and produce products or services, which meet those needs through specific benefits. Customers will want to purchase products or services, which they perceive as meeting their needs and wants. Literature review on marketing challenges in the new millennium The precondition, which fostered to review the challenges for the marketing in the new millennium, was the statements in various forms and shapes, which appeared during the past decade in text books, social networks, media and social forums. The selection of disturbing statements were selected and presented here for the discussion. The biased perception of marketing functions and orientations at the dawn of the new millennium is not compelling. Traditional (conventional) marketing is visualised as a dead function, notwithstanding the critics of modern marketing practice. The critics bring up the issues of lost customers, mass marketing and viral marketing. Therefore, a more fundamental change for marketing is at stake – towards a more \personal touch in the field, as well emphasised by Spellings (2009). Boynett and Boynett (2003) in their book on â€Å"The Guru Guideâ„ ¢ to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers† have also identified a number of citations, which question the future of marketing and its conventional functionality. It is apparent that marketing is becoming a multi-disciplinary theory, which inevitably incorporates postmodern aspects of the markets and consumption patterns and consumer behaviour. Selected statements on the death of traditional marketing in the new millennium Authors/sources| Statements| Boyett and Boyett (2003, p.1)| Death-of-marketing gurus rationalize their hyperbole by explaining that marketing is in the throes of fundamental change.| World of DTC Marketing (2008)| Conventional marketing is dead| Bishop (2009)| Marketing is dead; long live marketing: Attracting consumers in the post-mass marketing era| Big Marketing Ideas (2009)| The reason we say viral marketing is dead is not because content no longer spreads in the same way – quite the contrary. But the idea that you could create a flash game or a funny video and expect it to get a million hits and downloads within a week is now patently naà ¯ve. | Wymore (2009)| Forget direct mail, television advertising, and other mass media marketing. They just don’t work anymore. Traditional marketing is dead. In other words, these marketing chestnuts simply don’t stand out in today’s noisy media market.| Spellings (2009)| â€Å"Mass Marketing is Dead. Make Way For Personal Marketing†: The days of mass marketing are coming to an end as we enter a new era of personal marketing. Personal marketing will require more work, more preparation, and smarter implementation, but the rewards will be vastly better than the mass marketing approach.| Selected marketing challenges in the new millennium Sutton and Klein (2003)| Blythe (2005)| Kashani (2005)| Brown (2008)| Kotler and Armstrong (2008)| Bishop (2009)| †¢ Increasing market complexity †¢ Accelerating demand for speed to market †¢ Growing need to capture marketing knowledge †¢ Increasing availability of innovative marketing technologies †¢ Escalating demand for marketing efficiency and effectiveness| †¢ Relationship marketing development †¢ Service quality enhancement †¢ Internet marketing development †¢ Marketing ethics †¢ Marketing strategy revisited| †¢ Commoditisation (change in technologies, more informed customer, more intense competition) †¢ Consolidation(mergers acquisitions) †¢ Power shift †¢ Margin erosion †¢ Value focus| Postmodern challenges: †¢ Hyperreality †¢ Fragmentation †¢ Reversed production and consumption †¢ Decentred subjects †¢ Juxtaposition of opposites| †¢ The new digital age †¢ Rapid globalisation †¢ The call for more ethics and social responsibility †¢ Growth of non-profit marketing| †¢ Aggressive innovations †¢ Building a strong value proposition †¢ Engagement and connection to the customer †¢ Delivering customer experiences at or above expectations| It could be generalised that marketing in the 21st century presents many new postmodern challenges (see Table 3): †¢ shrinking markets, which in effect implies fragmentation and decentralised subjects (Brown, 2008), followed by increasing market complexity (Sutton and Klein, 2003) and market globalisation (Kotler and Armstrong, 2008); †¢ green issues (Blythe, 2005), more marketing ethics (Blythe, 2005; Kotler and Armstrong, 2008) and social responsibility (Kotler and Armstrong, 2008); †¢ marketing strategy revisited (Blythe, 2005) through accelerating the demand for marketing efficiency and effectiveness (Sutton and Klein, 2003) and speed to market (Sutton and Klein, 2003), and aggressive innovations (Bishop, 2009); †¢ advancements in technologies in the digital age (Kotler and Armstrong, 2008), including Internet, commoditisation (Kashani, 2005), communications (Bishop, 2009), internet marketing development (Blythe, 2005), increasing availability of innovative marketing technologies (Sutton and Klein, 2003); †¢ engagement and connection to the customer (Bishop, 2009), through service quality enhancement (Blythe, 2005), delivering customer experiences at or above expectations (Bishop, 2009), rapidly changing public attitudes towards consumption (Sutton and Klein, 2003); †¢ building a strong value proposition (Bishop, 2009) through growing need to capture marketing knowledge (Sutton and Klein, 2003), power shift (Kashani, 2005) and reversed production and consumption (Brown, 2008). Therefore, marketers are facing the re-evaluation of marketing strategy, applying new tools and sophisticated techniques in the new millennium, where changes are of a constant nature. â€Å"Ultimately, the firms who take the greatest care of their customers’ interests are the ones most likely to maintain their competitive edge in a cut-throat world† (Blythe, 2005 p.332). The case of coffee bars: applying marketing orientations and marketing challenges in the new millennium. In practice, each company selects business and marketing philosophy which suits it best. The decision depends on the company’s type, size, products and services it produces, distributes and sells and etc. In order to apply marketing orientations and marketing challenges to a practical situation, two companies in coffee bars sector: a) an international company STARBUCKS (the USA) and b) a national company COFFEE INN (Lithuania). Their briefs and marketing philosophies will be discussed bellow. The case of Starbucks (the USA) Probably one of the most famous brands in the United States and now in the whole world, reflecting the specific lifestyle of the few generations, is definitely Starbucks. Starbucks is the largest coffee-house company in the world, offering a wide range of various coffees, hot and cold coffee and non-coffee drinks, sandwiches and sweet snacks. Founded in 1979, only as a coffee bean retailer Starbucks became a coffee-house selling coffee drinks as well as beans, when its present headmaster Howard Schultz came in and bought the company from its former owners in 1987. Since then, an extraordinary quick expansion in the Unites States, and from 1996 in the whole world, has begun. Now, Starbucks owns approximately 16 000 stores in the world and announces about opening 900 new stores outside United States in 2009 (on the other hand, Starbucks is closing the same amount of stores in the United States) (www.strabucks.com). It is obvious, that such a big success would be impossible without well selected and formulated marketing philosophy. As one of the most innovative companies in the world Starbucks has chosen social-ethical marketing orientation and declares care for the environment and common wealth as well as for people. The main idea of their philosophy is defined in the Starbucks mission statement. Starbucks has two mission statements which are placed in the official company’s website : „To inspire and nurture human spirit – one person, one cup, and one neighbourhood at a timeâ€Å" and „Starbucks is committed to a role of environmental leadership in all facets of our businessâ€Å" (www.strabucks.com). Social-ethical marketing orientation is getting a trendy buzz word, as environmental and ecological problems are on the increase. Some years ago Starbucks was criticised for wasting resources by using paper and plastic cups, for wasting water and even funding Israel army (Vitkus, 2009). Now this company is shown as the best example of environmental friendly business in the business schools around the world. Starbucks announces its corporate social responsibility Annual reports for the public; here the company describes their attention to the employees, customers and the environment, manifesting marketing orientation, marketorientation and holistic marketing orientation. They started to use cups from recycled paper or biodegradable plastic. Social responsibility is also emphasised in their coffee-bars’ design, posters and various promotional campaigns (the integrated marketing sub-orientation in the holistic marketing orientation). According to Pranulis et al (2008), the main idea of marketing orientation is to create the circle of loyal clients rather than one-time buyers. Starbucks could be called a champion in this field too. The chairman of Starbucks Howard Schultz explains, that a person gets more than just coffee when he/she visits Starbucks – „he gets great people, first-rate music and a comfortable and upbeat meeting place† (www.strabucks.com). That’s why people all around the world are willing to pay for coffee more than in other coffee-bars – they buy and experience, not a drink (the selling orientation). According to Howard Schultz, Starbucks build personal relationships with each of their customers (this implies the relationship marketing sub-orientation in the holistic marketing orientation). Even the waiters at Starbucks are called baristas to make them feel exceptional and proud about their workplace, not to feel just simple service workers (internal marketing sub-orientation in the holistic marketing orientation). Another core element of marketing concept (Pranulis et al., 2008, Kotler and Keller, 2007) is to appeal to customers’ needs. Starbucks does everything to achieve its costumers’ satisfaction. They were the first who offered free internet at their coffee-bars and started to open the stores 10 minutes before the actual opening time just to make customers always feel welcome and happy. Viral marketing has also become one of the most important features of Starbucks‘. You can hardly find and advertisement in any newspaper or marketplace, but they build extremely strong relationships by using social networks, internet and mouth-to-mouth marketing, which means Starbucks meets the marketing challenges of a) the digital age, b) value proposition, c) connecting to customers, d) corporate social responsibility, e) green issues and f) overall revised marketing strategy, g) market shrinking factors (as Starbucks was forced to close down 600 coffee-bars in the USA during the economic slowdown (Milasius, 2008)). The case of Coffee Inn (Lithuania) The other company selected for a comparative study is a national company, located only in Lithuania. Coffee Inn is a coffee-bars’ chain opened a few years ago in Vilnius, the capital city of the country. Started from just one coffee-bar, Coffee Inn now owns 7 coffee-bars in Vilnius and one in Kaunas in 2007 (Vaitiekuniene, 2007). At first, Coffee Inn came into the market with the same concept as Starbucks did. It sells coffee and various coffee drinks, served in paper cups, sandwiches and desserts in small, cosy coffee-bars, located in the city centre. The main difference between Starbucks and Coffee Inn is that Starbucks is a big global company (the globalisation challenge) and can afford applying social-ethical marketing orientation, while Coffee Inn is still too small to afford huge investments for various socialprojects and campaigns and it has chosen the marketing orientation. However, Coffee Inn expands constantly, therefore, sooner or later this company will also apply social-ethical marketing oreintation (now Coffee Inn supports various cultural festivals, such as cultural night TebÃ… «nie naktis, or Street music day, not financially, but by helping to promote them, or by prolonging their opening hours during these festivals). The main idea, the co-owner of Coffee Inn Nidas Kiuberis explains, is that they sell a feeling of pleasure rather than just a cup of coffee (Obcarskaite, 2009). It seems extremely similar to Starbucks idea. The waiters are called baristas too, Coffee Inn also offers free internet access and their menu is quite similar to Starbucks one. Lithuanians sometimes even claim that Coffee Inn tries to copy Starbucks. On the other hand, there are a lot of cafeterias offering similar facilities (e.g., Vero Cafe, Double Coffee and etc.), and Coffee Inn is not an exception. However, Coffee Inn is a lot smaller as coffee-bars’ chain than Starbucks and for this reason it is much easier to control it. Being small enables Coffee Inn to be more flexible and to react to customers’ demands and wants quicker and to create new demands and wants at the same time (marketing orientation). Coffee Inn constantly offers new drinks, snacks and other features (product orientation). They were one of the first who invited customers to come together with their pets, set free book collection and invited everyone to come to read or to donate a book (the communication challenge). While talking about customers’ loyalty, new technologies play an important part here too (the technological challenge): Coffee Inn keeps exceptionally close relationships with its customers using Facebook social network, writing the blog and honestly replying to all the letters and comments. The co-owner Nidas Kiuberis maintains the Coffee Inn blog himself – this is very important, as customers notice, that director of the company itself pays attention to their opinion (Milasius, 2008). Nidas Kiuberis explains, they are following â€Å"guerilla marketing† ideas, because it is the best solution for a small business without large budget, where creativity and energy are the most important things (Obcarskaite, 2009). â€Å"Viral marketing and personal blog writing costs nothing and gives better results, than advertisement on TV – your loyalty for customers loyalty, these are the things every company seeks, especially in a crisis time† (Obcarskaite, 2009). As a result, Coffee Inn has created a steady circle of loyal customers, who are indifferent to similar competitors, such as Vero Cafe, offers. The Evolution of the Marketing Concept Marketing is basically about anticipating and serving customer needs, but where does the concept come from? In fact, even though the term marketing quite modern, the idea of customer orientation is as old as trade itself. For example, if we looked at a pre-Industrial Revolution village, we would see a number of trades-people such as the blacksmith at work. These people provided the villagers with what they wanted. There was no question of producing large volumes of goods and assuming that people would take them. Everything was made to order – the customer had needs and the supplier met them. Conclusions In the changing market environment with changing customer behaviour and seeking business opportunities, companies face marketing challenges on a daily basis. In the process of theoretical research, a modified model of marketing orientations, which form the marketing philosophy, was proposed, comprising eight major orientations, where market orientation and the holistic marketing orientation are split into further sub-orientations. The other task for the author was to review and structure marketing challenges in the new millennium and test these issues in two cases of coffee-bars sector on international (Starbucks) and national (Coffee Inn in Lithuania) markets. Starbucks and Coffee Inn both follow similar marketing orientations. Starbucks follows social-ethical marketing orientation as a basis of business, while Coffee Inn is being still guided by the marketing orientation. Both companies sell an experience, rather than just coffee and image is very important for the customers of these companies as they are mainly young people (20-40 years of age, Miksys, 2008). Both companies use viral marketing techniques, though Coffee Inn can create closer relationships with its customers, because it is able to react to changes quicker. Loyal customers could be called the biggest strength and competitive advantage of these companies as they do not compete on price, just by creating exceptional atmosphere.